CPG—Branding & Packaging

As creative director, art director and designer I have 15 years of extensive experience providing packaging and branding solutions for top national brands as well as private label.  A small sampling follows.
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Eastman Kodak Company

—Gold and Max Film Brands

Competing against several other firms, I wrote the proposal and delivered the pitch to take over the design management for Kodak’s flagship brands, Gold and Max Films.  Every product update and redesign required new print production artwork for hundreds of SKUs which was a key selling point that won my firm the accounts.  In addition to the US market we designed and produced for Mexico and Latin American regions, Europe, and Japan.

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Rayovac

—Rayovac Battery Rebranding & Packaging Design

Rayovac was a success story from our national targeted marketing efforts and direct mail campaign. Flew to Madison Wisconsin to make the pitch to a team of eight who considered five firms for the rebranding effort. We won on experience and enthusiasm.

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Johnson Outdoors

—Silva Brand Compass Line Rebranding & Packaging Design

We did a number of brand projects for Johnson Outdoors, the Silva Compass line was a complete redesign.

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Wegmans Food Markets

—Wegmans Brand Spring Water

I recently learned that Wegmans Brand Spring Water, which my firm designed, has been their most successful private label product ever.  I was co-creative director for the Spring Water branding initiative. The stylized water illustration that became synonymous with this brand was based off of an illustration style I developed and marketed through my company.

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Eastman Kodak Company

—One-Time-Use Cameras

My firm was entrusted with Kodak’s One-Time-Use Camera brands for nearly 12 years.  We took the line over at development of the second camera model when the cameras were still being marketed as 'Disposable' (yikes!).

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Johnson Outdoors

—Eureka! Portable Pavilion Canopy Tents

One of several brand lines I worked on for Johnson Outdoors. I was Creative Director for this account.

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Wild Bird Centers of America

—Under Cover Coffee Branding & Packaging

After more than a half decade of servicing the WBCA account, we were asked to design the brand identity and packaging for a proprietary line of coffees that were grown under the rainforest canopies of South America to be merchandised through WBCA retail stores, exclusively.  I was creative director for this account as well as account supervisor.

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Wegmans Food Markets

—Wegmans Brand Delicatessen Brand Identity & Food Product Labeling

Wegmans Food Markets’ Delicatessen identity appears on all department related products including Wegmans Brand meats, pre-printed labels, bags, signage and more. I illustrated the sandwich and art directed the typographic solution.

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Marlyn Nutraceuticals

—Natural Enzyme Supplement Branding & Packing for US Market

Wobenzym N was the top selling enzyme supplement in Europe.  Marlyn came to my firm to refine and adapt this brand for the US market.  I didn’t need to traveled to Marlyn’s corporate offices in Arizona but managed this project long distance.

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